Website Builder
Top Companies in 2024
Shopify vs wix
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Founded in 2006 in Ottawa, Canada, by Tobias Lütke, Daniel Weinand, and Scott Lake, Shopify has grown into a global powerhouse in eCommerce, supporting millions of businesses across more than 175 countries. Known for their versatile features, Shopify offers a user-friendly drag-and-drop editor, mobile-ready themes, advanced search and filtering options, and AI-driven tools like Shopify Magic that enhance SEO, automate customer service, and analyze customer behavior. The platform provides a range of pricing plans tailored to different business needs: the Basic plan starts at $32 per month ($24 if billed annually), the Shopify plan at $92 per month ($69 annually), and the Advanced plan at $399 per month ($299 annually). For large enterprises, Shopify Plus starts at $2,300 per month, with each plan offering increasingly advanced features such as custom reports, enhanced support, and additional staff accounts. While customer opinions vary, many appreciate their ease of use, customization options, and powerful integrations. However, some raise concerns about their pricing and customer support. Shopify continues to be a popular choice for businesses aiming to build and scale their online presence.
Wix, founded in 2006 in Tel Aviv, Israel, is a leading website builder platform used by millions worldwide. It offers a user-friendly interface with customizable templates and powerful tools, ideal for small businesses, entrepreneurs, and creatives. With over 250 million users in 190 countries, Wix provides AI-driven capabilities for personalized website design and ensures high security and compliance standards. Wix has gained recognition as a top website builder, winning Tooltester's "Best Website Builder" award in 2023 and 2024. It offers a user-friendly interface, extensive template library, and powerful features. Wix maintains a positive A rating with BBB and is known for continuous improvements and a customer-focused approach. This review explores why Wix may be the right choice for your website-building needs.
- Free Plan : False
- Price : Starting at $24 a month
- Free Domain : Unavailable
- Storage Allowance : Undisclosed
- E-Commerce Plan : Available
- BBB Rating : A+
- Customer Experience : Fair
- Trustpilot Score : 1.5 out of 5
- Free Plan : Available
- Price : Starting at $17 a month
- Free Domain : Available for the first year
- Storage Allowance : Ranges from 500MB (Free Plan) to Unlimited
- E-Commerce Plan : "True"
- BBB Rating : A
- Customer Experience : Good
- Trustpilot Score : 4.6 out of 5
- Access to App Market
- AI-Powered Features
- Blogging Tools
- Built-in SEO Tools
- Custom Domain
- Customizable Templates
- Drag-and-Drop Editor
- E-Commerce Capabilities
- Integrated Analytics
- Inventory Tracking
- Mobile App
- Mobile Optimization
- Real-Time Reports
- Social Media Integration
- Unlimited Bandwidth
- Unlimited Storage
- Access to App Market
- AI-Powered Features
- Blogging Tools
- Built-in SEO Tools
- Custom Domain
- Customizable Templates
- Drag-and-Drop Editor
- E-Commerce Capabilities
- Integrated Analytics
- Inventory Tracking
- Mobile App
- Mobile Optimization
- Real-Time Reports
- Social Media Integration
- Unlimited Bandwidth
- Unlimited Storage
- Accounting Software
- Analytics Tools
- CRM Software
- Email Marketing Tools
- Live Chat Services
- Marketing Automation
- Payment Gateways
- Point-of-Sale (POS)
- Shipping & Fulfillment
- Social Media Management
- Accounting Software
- Analytics Tools
- CRM Software
- Email Marketing Tools—Undisclosed
- Live Chat Services
- Marketing Automation
- Payment Gateways
- Point-of-Sale (POS)
- Shipping & Fulfillment
- Social Media Management
- Android
- Cloud-Based
- iOS
- MacOs
- Windows
- Android
- Cloud-Based
- iOS
- MacOs
- Windows
- Backup and Restore
- DDoS Protection—Undisclosed
- Password Protection—Undisclosed
- SSL Certificate Included
- Two-Step Verification—Undisclosed
- Website Security Monitoring—Undisclosed
- Backup and Restore
- DDoS Protection
- Password Protection
- SSL Certificate Included
- Two-Step Verification
- Website Security Monitoring
- Annual Subscription
- Free Trial
- Freemium
- Money-Back Guarantee
- Monthly Subscription
- Annual Subscription
- Free Trial
- Freemium
- Money-Back Guarantee
- Monthly Subscription
- Amazon Pay
- Apple Pay
- Cash—Undisclosed
- Debit or Credit Cards
- Google Pay
- PayPal
- Amazon Pay
- Apple Pay
- Cash—Undisclosed
- Debit or Credit Cards
- Google Pay
- PayPal
- Community Forum
- FAQs
- Help Guides
- Live Chat
- Multilingual Customer Support
- Phone
- Social Media
- Ticketing System
- Community Forum
- FAQs
- Help Guides
- Live Chat
- Multilingual Customer Support
- Phone
- Social Media
- Ticketing System
Wix vs. Shopify
Choosing between Wix and Shopify depends on various factors, including service range, ease of use, security, and pricing. Both platforms offer robust solutions, but they cater to different needs.
Service range and customization options
Wix and Shopify provide extensive service ranges suitable for users of all levels. Wix is versatile, offering over 900 customizable templates and a drag-and-drop editor, allowing users to create websites ranging from blogs to business sites. Shopify, while focused on eCommerce, also provides customizable designs and numerous integrations tailored specifically for online stores. Both platforms allow users to create a professional online presence with ease.
However, Wix excels in flexibility across different website types, making it ideal for users who need a multipurpose website. Shopify specializes in eCommerce, offering advanced tools like AI-driven product recommendations and extensive third-party app integrations, making it better suited for businesses focused on online retail.
Ease of use and integration
Wix’s drag-and-drop interface allows for visual website building, making it accessible even for beginners. Shopify also offers an intuitive drag-and-drop editor specifically designed for eCommerce, simplifying store setup and management. Both platforms support a wide range of third-party apps, enabling users to enhance their websites with additional functionalities like payment gateways, marketing tools, and analytics.
Wix’s generalist design is perfect for users needing a simple website without deep eCommerce features. Shopify, while also easy to use, provides a more specialized experience with integrations and tools specifically designed to streamline the eCommerce process, making it more powerful for online store management.
Security and compliance
Security is a top priority for both platforms. Wix offers SSL certificates, two-factor authentication, and compliance with global data protection regulations like GDPR and CCPA, ensuring a secure environment for website users. Shopify, while equally committed to security, goes further by being PCI DSS Level 1 compliant. This highest level of payment security ensures that Shopify provides secure payment processing and robust fraud prevention tools, making it particularly strong in handling online transactions.
Pricing
When it comes to pricing, Wix offers a range of plans designed to suit different user needs. The Combo plan starts at $17 per month, which includes the removal of Wix ads, 3GB of storage, and a free custom domain for the first year. For those needing more storage and bandwidth, the Unlimited plan at $22 per month provides 10GB of storage and unlimited bandwidth, along with additional features like a site booster app. The Pro plan, priced at $27 per month, adds 20GB of storage, a professional logo creation tool, and increased customization options, making it suitable for small businesses. For more advanced users, the VIP plan at $47 per month offers 35GB of storage, priority customer support, and advanced analytics, ideal for those who need the most comprehensive set of features.
Shopify’s pricing is structured to support businesses of all sizes, starting with the Basic plan at $39 per month. This plan includes a fully functional online store, two staff accounts, and basic reports, making it suitable for new businesses. As businesses grow, the Shopify plan at $105 per month adds features like professional reports, up to five staff accounts, and lower transaction fees, offering more tools for growing businesses. The Advanced plan, priced at $399 per month, further expands on these features by providing advanced reporting tools, third-party calculated shipping rates, and support for up to 15 staff accounts, catering to larger businesses with more complex needs. For enterprise-level businesses, the Shopify Plus plan starts at $2,300 per month, offering unlimited staff accounts, advanced API access, and dedicated support, designed for high-volume operations that require top-tier services.
Conclusion
In summary, Wix offers a flexible, user-friendly platform ideal for various website types, while Shopify is better suited for businesses focusing on eCommerce. Your choice should align with your specific needs—whether you need a multipurpose website builder or a specialized eCommerce platform.